What is the Accounting MOVE Project?
The Accounting MOVE Project is an annual benchmarking initiative that uses demographic analysis and workplace culture assessments to drive greater inclusion in the accounting profession. It provides data-driven insights and practical strategies, enabling firms to enhance equity, representation, and business outcomes while positioning them as leaders in workplace inclusion.
MOVE pinpoints what really works to advance talent and build stronger leadership pipelines. Our secret? A proven mix of hard data, cultural insight and real-world best practices.
Through our partnership with the Center for Accounting Transformation, we're making MOVE more accessible and impactful than ever. This collaboration amplifies the ways MOVE supports firms in fostering internal growth and sustainable success.
Here’s how MOVE helps firms grow from the inside out:
- Advocacy for Women of All Backgrounds We spotlight the voices, barriers and solutions shaping the next generation of firm leaders.
- Benchmarks That Matter Our data-backed insights show where your firm stands today and where it can go tomorrow.
- Research That Inspires Change We turn firm-wide metrics into clear, actionable reports that shift mindsets and spark meaningful momentum.
- Events That Build Connection Insights come to life when shared. Our events bring together the people and ideas shaping the future.
- Custom MOVE Snapshots & Scorecards (This is where it gets personal) Our confidential, firm-specific reports show what’s working, what needs work and how to move forward. Choose the Snapshot for prioritized recommendations or the full Scorecard for comprehensive analysis.
- Recognition That Raises Your Profile Our annual Best CPA Firms for Women and Best CPA Firms for Equity Leadership lists spotlight the firms that aren’t just imagining change, but making it happen.
MOVE Insights
The 2026 Report
The Cost No Firm Is Measuring
Nearly half of the firms in this year’s study have seen caregiving slow a path to partnership. See what it’s costing the profession and what leading firms are doing about it.
Get the free reportPodcast
MOVE Like This
Conversations with firm leaders and talent experts about what it takes to grow great people and keep them.
Browse episodesBenchmarking
Ready to MOVE?
Choose the level that fits your firm, from our free benchmarking survey to a full MOVE Scorecard with firm-specific recommendations.
Choose your levelWhat does MOVE mean?
The MOVE methodology has been used since 1998 when Joanne Cleaver developed it to support Working Woman magazine’s first “Top 25 Companies for Executive Women” list.
Pay equity programs, analysis and measurement. MOVE is not a salary survey but does examine how employers hold managers accountable for pay equity, and how employers address equity gaps.
Leadership, management and technical training and development, especially operating positions that involve profit and loss responsibility – key for rising to top leadership.
Flexible work practices are only effective when they drive business results. MOVE examines not just the existence of programs such as telecommuting, wellness and dependent care benefits, but also how they directly support productivity and business results.
Hands-on business development and supplier diversity demonstrate a company’s investment in the business-building skills of its women employees and women-owned businesses.



















