BENCHMARKS FOR BUILDING BETTER FIRMS
For over 15 years, the Accounting MOVE Project has helped CPA firms turn data into progress. Our proven methodology benchmarks what matters and equips firms with focused strategies to build more inclusive, future-ready leadership.
Methodology
A Two-Tier Program With One Powerful Goal:
Building Inclusive Leadership Pipelines
The Accounting MOVE Project's new two-tier structure makes the program more accessible, flexible, and transformative for firms evolving their talent strategies.
Survey Tier
Partnering with the Center for Accounting Transformation, we now offer free survey access to all firms. This survey will gather vital data on firm demographics, advancement strategies, retention efforts, and equitable workplace policies.
Firms completing the survey receive:
- Access to aggregate MOVE data and trend analysis.
- Inclusion in national MOVE research for leading benchmarks.
- Eligibility for public recognition lists, including:
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- Best CPA Firms for Women
- Best CPA Firms for Equity Leadership
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Ideal for firms seeking high-level benchmarks, this option provides insight into how your firm's efforts compare across the profession.
The deadline to take the survey is July 31, 2025.
BONUS: Participants who complete the survey by July 31 will receive 50% off their registration for AFWA's Women Who Count™ conference!
Scorecard Tier
Firms ready for deeper analysis can upgrade to receive a confidential, firm-specific MOVE Scorecard. This comprehensive report pairs your survey data with custom insights and leader interviews, offering a clear roadmap for change and improvement.
Your Scorecard includes:
- Detailed, confidential analysis tailored to your firm’s size, growth, and goals.
- Custom recommendations with proven strategies to:
- Strengthen retention and promotion pipelines.
- Reach and exceed the 31% ‘tipping point’ for women in leadership.
- Build a reputation for equity that attracts top talent and clients.
- Year-over-year benchmarking:
- MOVE Project cohort averages
- Best CPA Firms for Women
- Representation by employee level, partners, and management committees
Ideal for firms:
- Striving to break through the 31% tipping point where women are seen as individuals rather than representatives of a group.
- Experiencing gaps as senior women stall or leave before reaching partner or principal roles.
- Committed to fostering an inclusive culture but uncertain if their efforts measure up.
- Looking to enhance and differentiate their recruiting, retention, and reputation strategies in a competitive market.
- Seeking to define their leadership narrative and inspire the profession with measurable progress.
The deadline to sign up for a Scorecard is July 31, 2025.
Why MOVE?
Because talk is cheap, and progress isn’t optional. Other programs measure outcomes, but MOVE goes further. We highlight what’s working, what you need to improve, and how to get it done. Creating an inclusive culture isn’t just about doing the right thing; it drives your bottom line. Clients notice. Top talent notices. And, trust us, your competition notices.
Some stats you can’t ignore:
- Firms with diverse leadership generate 19% higher revenue.
- Teams that are diverse make better decisions 87% of the time.
- Firms committed to inclusion have 22% lower turnover and 27% higher engagement.
Pricing
PARTICIPATION LEVEL
Firms with up to 150 employees
Firms with 151 - 300 employees
Firms with more than 301 - 600 employees
Firms with more than 600 employees
TIER 1: SURVEY ONLY
TIER 2: SURVEY + SCORECARD
FREE
$1500
FREE
$3275
FREE
$4500
FREE
$6000
Accounting MOVE Project Supporting Partners
