Take the MOVE Survey, Join us at Women Who Count™

Join the movement that’s transforming CPA firms into leaders of equity and inclusion. By completing the survey, you’ll gain access to industry benchmarks, actionable insights, and national recognition opportunities.

Exclusive Bonus:
Complete the survey by July 31, 2025, and receive 50% off registration for the Women Who Count™ Conference, the premier event for accounting and finance professionals. Learn more below!

Build Inclusive Leadership with the Accounting MOVE Project

For over 15 years, the Accounting MOVE Project has empowered CPA firms to turn data into progress. Our proven methodology benchmarks what matters and equips firms with strategies to build more inclusive, future-ready leadership pipelines.

Survey Tier

Gain access to high-level benchmarks and national recognition opportunities by participating in our free survey. This tier is ideal for firms seeking insights into their demographics, advancement strategies, retention efforts, and equitable workplace policies.

Benefits of the Survey Tier:

Access to aggregate MOVE data and trend analysis.
Inclusion in national MOVE research for leading benchmarks.
Eligibility for recognition lists, including:
- Best CPA Firms for Women
- Best CPA Firms for Equity Leadership.

Bonus:
Survey participants receive 50% off registration for the Accounting and Financial Women's Alliance Women Who Count™ Conference October 21-25, 2025.

Scorecard Tier

Take your insights to the next level with a confidential, firm-specific MOVE Scorecard. This comprehensive report pairs your survey data with custom analysis and leader interviews, offering a clear roadmap for change and improvement.

Benefits of the Scorecard Tier:

Confidential analysis tailored to your firm’s size, growth, and goals.
Custom recommendations to strengthen pipelines.
Year-over-year benchmarking to track progress.

Ideal for firms:

Wanting to identify gaps in leadership and develop targeted solutions.
Striving to exceed the 31% tipping point for women in leadership.
Looking to enhance recruiting, retention, and reputation strategies.
Committed to fostering an inclusive culture.

Learn more about the Scorecard

Deadline

Complete the Survey and sign up for a custom Scorecard by July 31, 2025.

In collaboration with the Accounting and Financial Women's Alliance

We’re thrilled to announce our collaboration with one of our sponsors, the Accounting and Financial Women's Alliance (AFWA). Firms that complete the survey by the deadline will receive 50% off their registration for the nationally recognized Women Who Count™ Conference.

This conference is a premier event for accounting and finance professionals, offering:

21 CPE credits in technical and professional development.
Leadership training and career resources.
Networking opportunities with 200+ professionals nationwide.

The Women Who Count™ Conference is consistently ranked among the top accounting conferences in the U.S., making it a must-attend event for industry leaders.