In this episode of MOVE Like This, Bonnie talks with Jennifer Harrity, Director of Sustainability at Sensiba, about the tangible benefits of integrating ESG (Environmental, Social, and Governance) principles and pursuing B Corp certification. Originally Sensiba’s marketing director, Jennifer transitioned to lead its ESG efforts after guiding the firm through B Corp certification in 2018. The result: a thriving sustainability practice that helps clients with everything from GHG reporting to fractional sustainability leadership.
Jennifer explains that B Corp certification doesn’t just signal values; it delivers real business value. It has helped Sensiba attract purpose-driven talent and stand out in recruiting, even against Big Four firms. She also shares real-world examples, such as a winery that saved $1 million through ESG initiatives and how paperless practices can improve both efficiency and environmental impact. ESG, she emphasizes, is not about charity, it’s about performance, risk mitigation, and long-term value creation.
Despite political pushback on ESG language, the underlying work remains valuable. Whether it’s improving retention, reducing environmental impact, or future-proofing operations, Jennifer argues the business case is clear. She encourages firms to explore B Corp certification and embrace sustainability, not just as a trend, but as a smart, strategic investment in building stronger, more resilient firms.
Key Takeaways:
- Use ESG to Drive Business Strategy: ESG is more than a feel-good initiative, it’s a smart way to identify financial risk, improve efficiency, and build long-term value.
- Leverage B Corp Certification as a Differentiator: Certification strengthens hiring, client alignment, and even M&A opportunities by signaling accountability, transparency, and shared values.
- Invest in Culture to Attract and Retain Talent: Purpose-driven firms with visible commitments to sustainability and equity attract top candidates and reduce turnover.
- Don’t Let Language Be a Barrier: In today’s political climate, firms can still pursue ESG and DEI goals, even if they choose different terminology. Focus on the work, not the label.
- Expect Rising Standards and Be Ready: As ESG frameworks evolve, firms must stay adaptable. Meeting new expectations now will strengthen resilience, compliance, and reputation later.
- Align with Like-Minded Clients and Partners: Shared values streamline collaboration, deepen trust, and improve outcomes across client, employee, and partner relationships.
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